So, how do you stand out from the competition? Well, there are 7.6 billion people on the planet, and there's one thing that brings us all together: The fact that we're all totally and utterly unique. We just have to embrace our uniqueness.
No matter what you do, if you want to stand out from the competition, the key is to look back on your past, because your past is the key to your differentiator. Look at what has happened in your past and your story, it doesn't have to relate to what your business is, so that you can get to your soul and you can get to your own journey, because no one else has ever walked in your shoes.
Once you can get clarity on that, a little light bulb will go off where you can see how that links to what you do. And as you see how that links to what you do, start introducing that to your career.